Call Us

+91 8807722567

Mail Us

iqseohelp@gmail.com

Incredible Photography – From No Website to High-Converting Digital Authority

Overview

Incredible Photography, a leading creative studio in Madurai, partnered with IQSEO (a sub-branch of IQTechway) to build their online visibility from scratch, attract high-quality photography leads, and compete in a saturated photography market across Madurai, Chennai & Bangalore.

Over a 7-month SEO transformation, the studio witnessed exceptional growth in search rankings, traffic, reviews, and monthly inquiries, all driven by a structured, data-backed SEO strategy.

Key Achievements

176%

increase in organic traffic

250%

growth in top-10 ranking keywords

220%

increase in monthly photography leads

182%

improvement in online reviews & reputation

300%

increase in Google Map visibility

Client Background

  • Candid Photography
  • Wedding & Engagement Photography
  • Pre-Wedding & Couple Shoots
  • Baby & Family Photography
  • Fashion & Portrait Shoots
  • Product & Corporate Photography
  • Event & Commercial Videography

Despite offering high-quality creative services, the studio struggled to attract leads online due to limited digital presence and intense competition from other well-established photography studios.

The Challenge

Before partnering with IQSEO, Incredible Photography faced critical barriers:

No Website & No Digital Presence

The clinic was not appearing for important local searches such as:

  • No official website
  • No optimized pages to target photography-related searches

Poor Local Search Visibility

  • Not appearing for searches like:
  • “wedding photographers in Madurai”
  • “candid photography Madurai”
  • “pre-wedding shoot Madurai”

Weak Google Business Profile

  • Inconsistent business details
  • Low engagement
  • Only 20 reviews with a 3.2★ rating

Heavy Competition

Competing against established photography studios in Madurai, Chennai & Bangalore.

Low Leads & Minimal Online Growth

Only 2–3 monthly leads from organic sources.

Our Strategy

To build Incredible Photography’s digital authority, IQSEO implemented a structured SEO plan across 5 phases:

Phase 1: Website Development & Technical SEO

Technical Improvements
  • Built a modern, responsive, SEO-optimized website
  • Reduced page load speed from 8.2s → 2.06s
  • Achieved 96/100 mobile usability score
  • Improved Core Web Vitals (LCP: 1.4s, CLS: 0.04)
  • Added SSL, security layers & clean site architecture
  • Implemented LocalBusiness, Reviews & Service Schema
  • Optimized 500+ images with ALT tags & WebP format
  • Submitted XML sitemap & fixed major indexing issues
PageSpeed Insights Score:
  • Before: 23/100
  • After: 96/100

Phase 2: Keyword Research & Content Strategy

Target Keywords Included:

Primary:

  • “photographers in Madurai”
  • “wedding photographers in Madurai”
  • “candid wedding photography Madurai”

Secondary:

  • “best wedding photographers in Chennai”
  • “professional photographers in Bangalore”

Long-tail:

  • “affordable wedding photography Madurai”
  • “outdoor pre-wedding shoot locations Madurai”
Content Developed:
  • 15+ photography blogs
  • Category-based service pages
  • Location pages for Madurai, Chennai, Bangalore
  • Optimized gallery & portfolio
  • Shoot guides & FAQs

Phase 3: Local SEO & Reputation Building

Google Business Profile Optimization
  • Optimized categories, services & keywords
  • Added 50+ high-quality portfolio images
  • Enabled booking link & CTA buttons
  • Weekly Google posts with shoot highlights
Citation Building
  • Submitted to 155+ photography & creative directories
  • Fixed NAP inconsistencies
Review Generation Strategy
  • Automated review request system
  • 92% client response rate
  • Improved rating from 3.2★ → 4.9★
  • Reviews increased from 20 → 200+
Local SEO Results
  • 8 main photography keywords ranking in the Top 5 Local Pack
  • 300% improvement in local visibility

Phase 4: On-Page SEO & Authority Building

  • Optimized titles & meta descriptions for 50+ pages
  • Built strong internal linking
  • Compressed images & improved page structure
  • Earned 225+ high-quality backlinks
  • Partnered with event planners, studios & vendors

Phase 5: AI Search Optimization

  • Optimized for Google AI Overviews
  • Enhanced voice search queries like “best wedding photographer near me”
  • Implemented semantic keyword mapping
  • Advanced FAQ schema
  • Appeared in AI-generated search snapshots

Top Rankings Achieved

  • #1 Wedding photographers in Madurai
  • #1 Candid photography Madurai
  • #1 photography in Madurai
  • #2 Pre-wedding photographers in Madurai
  • #3 Best wedding photographers in Chennai
  • Consistent top-3 positions in Google Mapsi
Before
After

Traffic Growth Timeline

  • Month 1: 100 visitors
  • Month 3: 420 visitors
  • Month 6: 900 visitors
  • 176% total traffic growth

This case study highlights how powerful SEO, local optimization, and AI-focused strategies can transform a healthcare practice’s digital performance.

“

Client Testimonial

Working with IQSEO helped us establish a strong online presence and attract clients across three major cities. Our leads grew significantly, our reviews improved, and we now rank on top for competitive photography keywords. IQSEO exceeded our expectations

Manager

Incredible Photography

Conclusion

Through strategic SEO, reputation building, and AI-powered optimization, IQ Techway helped Incredible Photography achieve:

  • Strong local & regional visibility
  • High-volume organic leads
  • Top Google Map rankings
  • Improved online reputation
  • Consistent long-term growth

This case study proves how powerful SEO and structured digital branding can transform a photography studio’s success.

Get Started with Professional Google SEO

Please enter your name.
Please enter a valid email address.
Please enter your company name.
Please enter a valid phone number.
Please enter your website URL.
Please enter your estimated monthly budget.
Please select how you heard about us.
Please tell us your reason for reaching out.